LEGO — Bloom Exhibition
LEGO’s Bloom exhibition at TANK Shanghai brought together art, design, and creative expression through an expansive celebration of the LEGO Botanicals collection. Our contribution explored new ways of bringing the familiar forms of LEGO flowers together, helping translate the exhibition’s creative vision into a dynamic visual experience.
Client: LEGO. Studio: Steelworks. Role: Executive Creative Director.
Tank Shanghai Art Center
To complement the physical installation, we collaborated on bringing a large-scale wave of brick-built flowers to life through animation. Drawing on the iconic imagery of ocean waves, we transformed individual floral elements into a sweeping, dynamic composition that extended the exhibition’s visual experience beyond the physical space.
R + D
Our early R&D explored the relationship between floral forms, natural structures, and the rhythms of the natural world. Through experimentation with composition, colour, and motion, we investigated how individual LEGO flowers could interact to create a sense of flow and cohesion, helping establish the visual direction for the final animation.
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Client: LEGO
Studio: Steelworks
Executive Creative Director: Miguel Rato
Creative Director: Liam Pitchford
Global Head of Production: Hannah Byers-Brown
Executive Creative Producer: Chago Venable
Producers: Antia Goicoechea, Tom Knight
Design & Animation: Sylvain Gaussens, Liam Pitchford