Need for Speed: Heat
Once again EA approached me to work on the new Need For Speed: Heat. Some intense months of explorations and hard work lead to a Trailer and all the Creative Direction for the In Game Cinematics Design language & Motion Design of the game.
Client: EA. Studio: iamgraphicartist. Role: Creative Director. Animation. Design.
Design
There was a lot to work on for this project, from defining the language for the studio logos and game logo at the end. To all the in-game language for Cinematics and Trailers. As well as the end title sequence. So there was a lot that we put into this project. It became quite complex.
Credits
Client: Electronic Arts
Studio: iamgraphicartist
Creative Director: Miguel Rato
Art Director: Pedro Cruz
Designers: Pedro Cruz, Miguel Rato
Motion Design: Miguel Rato, Pedro Cruz