Pepsi — Treats
For the UK launch of Pepsi Treats, we partnered with the team to create a series of high-impact CGI visuals that bring the product to life. The work focuses on bold textures, playful motion and hyper-detailed renders that celebrate the indulgent, treat-inspired flavours, a vibrant set of visuals designed to capture attention across digital and social channels while amplifying the energy of the Pepsi brand.
Client: Pepsi. Studio: Steelworks. Role: Executive Creative Director.
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Client: Pepsi
Studio: Steelworks
Executive Creative Director: Miguel Rato
Creative Director: Daniel Pommella
Global Head of Production: Hannah Byers-Brown
Executive Creative Producer: Chago Venable
Executive Producer: James Robinson
Producers: Antia Goicoechea, Tom Knight
Design: Miquel Donat, Sylvain Gaussens, Michael Marczewski, Annie Ngo, Jordi Pagés
Simulations: Ewan Davidson, Steven Dupuy, Ezequiel Grand (Caskal)
Animation: Michael Marczewski
Sound Design: Echoic Audio