Sephora — All Occasion Gifting

 
 

For All Occasion Gifting, we reimagined the Sephora gifting experience through a series of elevated visual explorations. Centred on sculptural bows, premium packaging and layered material studies, the project positions Sephora gifting as both aspirational and versatile. Across stills and animation, we focused on moments that feel polished, celebratory and deeply branded without losing warmth and accessibility.

Client: Sephora.     Studio: Steelworks.     Role: Executive Creative Director.

Boxes

Packaging became a central visual element throughout this exploration, with gift boxes and layered arrangements shaping the overall compositions. We balanced Sephora’s gifting identity with the featured products, integrating them naturally within each scene. Through intentional stacking, scale and positioning, the layouts feel bold, celebratory and immersive, letting the packaging lead while the products stay woven into the larger gifting story.

Ribbons

Ribbons became a defining visual thread throughout the project, tying each composition back to the idea of gifting in a way that feels distinctly Sephora. From sculptural bows to softer flowing moments, the ribbon explorations brought movement, texture and a sense of celebration across both stills and animation.

  • Client: Sephora
    Studio: Steelworks
    Executive Creative Director: Miguel Rato
    Creative Director: Martina Stiftinger
    Global Head of Production: Hannah Byers-Brown
    Executive Creative Producer: Chago Venable
    Producer: Antia Goicoechea
    Design: Sylvain Gaussens, Rita Louro, Jordi Pagès
    Animation: Michael Marczewski, Sylvain Gaussens
    Retouching & Compositing: Sophie Forder

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