Unfold — Emergence
Organic systems in motion. The latest chapter in our UNFOLD series explores growth through material experimentation.
Beginning with porous organic structures, the work evolves through layered studies in translucency, texture, colour and form, revealing a collection of abstract compositions that feel as though they’re constantly becoming something new.
Created as an ongoing design exploration, Emergence is a reminder that some of the most compelling discoveries happen without a predetermined destination.
Client: Unfold. Studio: Steelworks. Role: Executive Creative Director.
Fibres, Flora and Formations
Exploring the visual language of natural forms through contrasting materials, textures and structures. Hair-like fibres, delicate flora and porous rock formations become building blocks for abstract compositions, each offering a different approach to growth, density and surface.
Together, the explorations push the boundaries between the organic and the imagined, using material experimentation to discover new forms and unexpected visual relationships.
Coral Formations
Inspired by the complex structures of sea coral, this series explores branching forms, porous surfaces and organic growth. Through variations in texture, scale, colour and density, familiar marine structures are reimagined as abstract compositions.
The studies investigate how natural systems can become a starting point for new visual languages, transforming the complexity of the underwater world into something tactile, unfamiliar and entirely imagined.
Glass Studies
These studies explore glass as a material of light, transparency and transformation. Fluid surfaces and sculptural forms shift between clarity and distortion, creating layered compositions where reflections, refractions and translucency become part of the form itself.
Beneath the Surface
A look beneath the images, where form, motion and material take shape. These studies reveal the underlying geometry and processes behind Emergence, from wireframes and clay models to simplified animation tests.
By stripping away surface and detail, the experiments bring the structure and movement of each piece into focus, offering a glimpse into the iterative process behind the final compositions.
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Client: Unfold
Studio: Steelworks
Executive Creative Director: Miguel Rato
Creative Director: Martina Stiftinger
Director: Daniel Pommella
Global Head of Production: Hannah Byers-Brown
Executive Creative Producer: Chago Venable
Producer: Antia Goicoechea
Design: Mariano Abel, Mykolas Cib, Simon Fiedler, Sylvain Gaussens, Florian Juri, Rita Louro
Lighting: Maxime Roz