Apple — Visual Journey

I directed this project, exploring ideas for an app. These frames ended up not making the cut but were part of a series of explorations.

Client: Apple. Studio: Tendril. Role: Director.

Visual Journey

The concept behind this was to create a visual journey where we lead the viewers on a path of exploration in this imaginary world. We explored a few different routes within this world as you will see.

Apple Visual Journey — App Concept Style Frames, by Miguel Rato (still 2 of 31)

Apple Visual Journey — App Concept Style Frames, by Miguel Rato (still 3 of 31)

Apple Visual Journey — App Concept Style Frames, by Miguel Rato (still 5 of 31)

Apple Visual Journey — App Concept Style Frames, by Miguel Rato (still 9 of 31)

Apple Visual Journey — App Concept Style Frames, by Miguel Rato (still 11 of 31)

Apple Visual Journey — App Concept Style Frames, by Miguel Rato (still 12 of 31)

Apple Visual Journey — App Concept Style Frames, by Miguel Rato (still 15 of 31)

Apple Visual Journey — App Concept Style Frames, by Miguel Rato (still 16 of 31)

Apple Visual Journey — App Concept Style Frames, by Miguel Rato (still 18 of 31)

Apple Visual Journey — App Concept Style Frames, by Miguel Rato (still 19 of 31)

Apple Visual Journey — App Concept Style Frames, by Miguel Rato (still 21 of 31)

Apple Visual Journey — App Concept Style Frames, by Miguel Rato (still 22 of 31)

Production Company: Tendril
Creative Director: Patrick Coffey, Nidia Dias
Directors: Miguel Rato & Alvaro Navarro
Executive Producer: Mary Anne Ledesma
Producer: Niko Hook
CG Sup: Alex V, Ben Pilgrim
Designers: Alberto Carbonell, Rodrigo Rezende, Yeseong Kim, Zachary Corzine, Alex Levinton, Rolando Barry, Martin Cusano, Runbo Chen
Animation: Franz Ferdinand Kubin, Rita Louro, Will Sharkey
FX: Sylvain Gaussens, Ezequiel Grand
Light & Render: Nemanja Ivanovic
Compositors: Igor Gama, Rob Del Ciancio
Music and Sound Design: Zelig Studio

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