Poppi — Expo West

Poppi commissioned Steelworks to create a 60-second seamlessly looping animation for their interactive experience at the 2024 Natural Products Expo West. The animation brought Poppi’s signature liquid chrome aesthetic together with a colour palette that moved from lemon-lime greens to strawberry reds. Macro explorations of the carbonated drink transformed into refreshingly cold, condensation-covered cans. Paired with bold sound design by London-based Echoic, we guided viewers through an immersive, transformative experience.

Client: Poppi.     Studio: Steelworks.     Role: Executive Creative Director.