Ecco — Biom

 
 

I had an incredible experience working on this project for Ecco, diving deep into the intricate craftsmanship behind their shoe-making process. The journey starts with the precise creation of the sole, meticulously formed using a specialized mould. Our goal was to capture this complexity and bring it to life through the video, showcasing the artistry and precision that goes into every step.

Client: Ecco.     Studio: Steelworks.     Role: Creative Director. 

Design Exploration

We wanted to create an environment set in a laboratory, with the machines making and building the mould of the shoes.

R&D

We dedicated time to exploring innovative approaches to bring these designs to life.
By combining various tools and techniques, we pushed creative boundaries.
Additionally, we focused on enhancing the styleframes by integrating 2D graphical elements, seamlessly connecting them to the scanning phase of the process for a cohesive visual narrative.


  • Creative Direction
    Nidia Dias, Miguel Rato, Edin Agovic

    ​Global Head of Production
    Hannah Byers-Brown

    ​Producer
    Antia Goicoechea​

    Executive Creative Producer
    Chago Venable​

    Design
    Tiago Andrade, Marcel Piekarski, Afonso Soares​
    Animation
    Marcel Piekarski, Afonso Soares
    Editors
    Afonso Soares, Nidia Dias

    Agency
    Output

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