Mirinda — Crave

 
 

Mirinda’s refreshed visual identity embraces optimism through bold, expressive design, putting flavour at the heart of the brand experience. Our challenge was to translate that vibrant new visual language into motion, creating a CGI animation that extends the energy, personality and playful spirit of the rebrand.

Client: Mirinda.     Studio: Steelworks.     Role: Executive Creative Director.

Concept

Drawing inspiration from the identity’s bold graphics and dynamic colour palette, we crafted a fast-paced visual journey filled with expressive transitions, energetic product reveals and moments that celebrate Mirinda’s unmistakable sense of fun. The result is a colourful animation that brings the brand’s refreshed look to life with movement, rhythm and a smile in every frame.

  • Client: Mirinda
    Studio: Steelworks
    Executive Creative Director: Miguel Rato
    Art Director: Annie Ngo
    Global Head of Production: Hannah Byers-Brown
    Executive Creative Producer: Chago Venable
    Producers: Antia Goicoechea, Tom Knight
    Design: Arran Bish, Alex Levinton
    Animation: Miquel Donat
    Sound Design: Aivaras Burneikis

Previous

Moon Titles
Next

Ecco