Forme — Posture Support Made Visible
For this video campaign with Forme, we brought clarity to the science behind their posture-aligning garments. Our team created detailed CGI animations of the sports bra to showcase its structure, fit and key areas of support. Complemented by clean graphic overlays and custom iconography, the visuals highlight the functional benefits of both the sports bra and shirt, from improved alignment to muscle engagement, while keeping the brand’s refined, performance-driven aesthetic.
Client: Forme. Studio: Steelworks. Role: Executive Creative Director.
Sports Bra Construction + Materials
Our approach began with studying the garment’s technical details, fabric composition, tension zones and posture-correcting panels to translate physical design into digital form. We developed a high-fidelity CGI model that allowed us to experiment with layering, deformation and material response under movement. Through controlled lighting and subtle motion cues, we highlighted how the bra’s structure supports alignment while maintaining comfort and flexibility. Every surface treatment and fabric simulation was crafted to balance realism with clarity, helping viewers intuitively understand how performance is built into the design.
Graphic Overlays + Iconography
Working with live-action footage of models wearing Forme’s posture-aligning garments, we designed a series of graphic overlays and icons to visualise the product’s benefits in real time. The challenge was to integrate these elements naturally into the motion of the human body, aligning with posture, movement and camera shifts while maintaining clarity and precision. Each overlay was carefully tracked and composited to highlight areas of support and alignment, using clean lines and subtle motion to reflect Forme’s modern, science-driven aesthetic. The result bridges physical performance and visual storytelling, helping viewers immediately understand how the garments work in motion.
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Client: Forme
Studio: Steelworks
Agency: Umbrella
Executive Creative Director: Miguel Rato
Art Director: Liam Pitchford
Global Head of Production: Hannah Byers-Brown
Executive Creative Producer: Chago Venable
Producer: Antia Goicoechea
3D Design: Nil Estany, Liam Pitchford, Miguel Rato, Afonso Soares
3D Animation: Nil Estany, Liam Pitchford, Afonso Soares
Lead 2D Designer: Pedro Cruz
2D Design & Animation: Nil Estany, Léo Imbert, Afonso Soares
Modelling: Maurizio de Angelis
VFX: Andre Martins