Tonal — Design in Motion
Tonal approached Steelworks with a clear vision of what they wanted to achieve: to translate the physical experience of their innovative smart home gym into a compelling digital narrative. I was in charge of the Creative Direction of the project and client facing.
Client: Tonal. Studio: Steelworks. Role: Creative Director.
Tonal — Main Film
We explored two different routes initially for the film but ended up going with a more bright and upbeat version for the final film as per client request, but it was still fun to explore a more darker version so I thought it would be nice to post some of that early development as well.
Tonal — Product
A lot of work was put into building the machine to be as accurate as possible with the correct finishing and texture as well as the correct dimensions.
Credits
Client: Tonal
Studio: Steelworks
Creative Director: Miguel Rato
Global Head of Production: Hannah Byers-Brown
Executive Producer: Chago Venable
Producer: Antia Goicoechea
Design: Andrew Prousalis, Aaron Covrett (General Definition)