Lululemon — Directors Cut
I directed this project for Lululemon, focusing entirely on showcasing their footwear. The goal was to create a dynamic, high energy film with a playful visual approach, capturing the spirit of movement while highlighting the design and performance of the shoes.
Client: Lululemon. Studio: Steelworks. Role: Creative Director.
Credits
Client: Lululemon
Studio: Steelworks
Creative Director: Miguel Rato
Global Head of Production: Hannah Byers-Brown
Executive Producer: Chago Venable
Producer: Antia Goicoechea
Design: Martina Stifinger, Ross Mason, Joseph Winston, Afonso Soares
Animation: Michael Marczewski, Afonso Soares, Joseph Winston
Lighting: Martina Stifinger, Ferran Sellares, Joseph Winston
Sound Design: Otic Audio